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Wednesday / June 29.
HomeminewsOptical Trade Show Movements

Optical Trade Show Movements

There has been a seismic movement of the world’s major optical trade shows, with many either changing dates or considering doing so.

MIDO, Italy, which was traditionally held in May, will move to March next year, while Vision X, Dubai, will now be held in May instead of February.

Silmo, Paris, which was to be held at the end October, will move to mid-September next year and organisers of the Hong Kong Optical Fair are thinking about moving from November to May.

But why all the changes and movements?

Meanwhile, in Australia, Odmafair 2009 appears to be in a strong position with the exhibitor base for the 17th showing next year on par with the final results of the previous event

Conventional wisdom says the unilateral announcement by MIDO that it was moving its tradeshow to March caused a domino affect which saw the other main trade fairs make adjustments to their dates.

Isabel Beuzen, communication manager for Silmo said: “Mido has effectively stopped dialogue with the other optical events. There was an equilibrium that was respected until this year”.

It is believed that one of the reasons MIDO shifted from May to March was to line up with summer in Europe. To launch the summer eyewear collections in Europe buying would need to take occur a couple of months before that.

The targeting of visitors at international level is bringing about two possible developments – new exhibitions are needed in new emerging markets and renowned shows need to vary their offerings.

Two such examples are the new iOV exhibition in Ho Chi Min City, Vietnam from 14 to 16 November this year and a Business Forum organised by Mido in Rome from 4 to 6 September next year.

Other exhibitions appear to be losing both importance and international flare and have therefore decided to become biennial, such as Expo Optica in Madrid which will be held every even year starting from 19 to 21 March, 2010.

Meanwhile, in Australia, Odmafair 2009 appears to be in a strong position with the exhibitor base for the 17th showing next year on par with the final results of the previous event.

According to the executive director of ODMA, Finola Carey, its optical trade fair attracted “some 6,000 trade professionals at its last staging. Odmafair remains a truly effective way to reach the majority of decision makers in the industry from all over Australia and Oceania in just three days.”

Odmafair 2009 will be held from 10 to 12 July at the Sydney Convention & Exhibition in Darling Harbour. To learn more about the Fair visit www.odmafair.com.au.

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