By focussing on developing specialised areas of interest, and embracing opportunities for intraprofessional collaboration, optometrists can improve patient outcomes, promote the development of a more advanced optometric workforce, and aid broader healthcare system efficiencies, writes Thomas Ford.
Package deals and bundled offerings have become the norm for most optical retailers, especially large chains. Patients have come to expect multiple optical products to be offered for one price – they perceive this to be value for money. While initially introduced to move low-budget eyewear, times have changed and over
