Our tagline ‘Bringing Optics into Focus’ captures the essence of mivision; what it is, what we do and where we’re heading; to inclusively and progressively improve communication within the eye care community.

• To help improve communication with the eye care community, in the interests of achieving optimum patient outcomes.
• To facilitate increased understanding and collaboration between all members of the eye care community to provide high quality eye care services.
• To act as a unique convergence point for all of the various groups in the eye care sector to advance the quality of eye care in Australia and New Zealand.
• To become a reference point for high quality journalism and business performance in the optical and publishing industries.
• To conduct our business in an ethical, professional and friendly way, respecting and valuing our staff, our customers, our suppliers and our environment.
• To help the eye care professional provide the patient with the most appropriate treatment.

To inclusively and progressively improve communication within the eye care community