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ODMAFAIR Still the One

Despite the well publicised economic downturn, ODMAFAIR 2009 continues to exceed expectations, according to organisers.

Regine Vandenberg, managing director of ODMA’s Fair organiser, Exhibition Management, says that those in the trade who are contemplating visiting ODMAFAIR can be confident they’ll discover the latest fashion trends from the hottest eyewear manufacturers – high-end couture designers – through to boutique fashion-forward lines from around the world.

“Attendees can count on seeing cutting-edge technology and equipment, allowing them to source the best for their business. Even in the face of these challenging economic times, ODMAFAIR is firmly placed to continue to provide a strong platform for eyecare professionals to network and get business done,” she insists.

Ms Vandenberg says that with the level of interest being shown, organisers expect the Fair to be equally as busy as it has in the past showings and, more importantly, with space freed up visitors can look forward to a range of newer, fresher exhibits.

“From the feedback we’re getting, the industry seems poised to grow due to innovations in lens technology and the introduction of exciting new frame brands. We’re getting a lot of smaller, niche suppliers coming on board that are set to excite visitors to the Fair too.

“As the recent Vision Expo West in the U.S. showed, despite unsettling economic news optical retailers and practitioners seized the day and got back to the basics of buying and selling. We expect the same result here,” she added.

Bookings for the exhibitor space in the three hall 15,000m2 exhibition area in Darling Harbour has gained momentum with the limited space now at a premium.

Although a handful of large companies won’t be attending Odmafair 2009, the bulk of the major suppliers to the ophthalmic industry will be there including General Optical, Maui Jim, Hoya, Transitions, Essilor, Alcon, Johnson & Johnson, BOC, Rodenstock, Carl Zeiss, Designs for Vision, Bolle, Mimo, Matrix/ Tigervision, VMD, Optique Line, Optimed, Shaan, Optical Manufacturers/Device Technologies, Aviva, Provision, Younger Optics, Briot-Weco, Eyes Right.

ODMAFAIR 2009 will be held from the 10 to 12 July at the Sydney Convention and Exhibition Centre, Darling Harbour Sydney. For further details visit www.odmafair.com.au.