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Saturday / July 2.
HomemibusinessThrive Not Survive

Thrive Not Survive

There has been a lot of talk of recession recently, with the announcement in December that the U.S. economy has been in a recession for the past year. Locally, this isn’t the case, yet. In spite of the current economic unrest there is no better time to find out how you can keep your business on track for success. [/vc_column_text][/vc_column]

Talk of a recession creates a funny period of time if you look at it energetically; firstly there is the complete fear that drives the whole momentum of this phase – without fear recessions would never happen.

Then there is the energy of withhold – everybody hangs onto everything they have in fear of there not being enough to go around anymore – scarcity kicks in and abundance is thrown out the window. With everybody hanging onto their cash there is no money (or energy) moving around the system; this in itself stops everything.

On the positive side businesses are forced to re-evaluate; re-align their resources and re-jig their product lines; this creates a streamlining of things – creating efficiency of product and production.

Many businesses change one or two things through this phase and this tweak makes an amazing change to the productivity of their businesses. We could look back in years to come and say “thankfully we did that”; it could be introducing another product line or improving the way we communicate to our referral sources. It could be a combination of these and other new ideas that creates the shift for us.

Those that adapt will survive, prosper and grow. Those that don’t won’t.

Some business people get caught up with the doom and gloom while others always see opportunity. Even in the Great Depression of the 1930s there was still 80 per cent employment.

Many businesses over time have learnt how to adapt their business model and products during these difficult times.

A colleague of mine mentioned the other day that there are four food outlets in his home town, two have gone bankrupt and closed their doors and the other two have people lined up down the street buying their product. At these times good businesses thrive not survive, they have good products, good systems and good people and they continue to make profits and thrive.

The Opportunity

Where is the opportunity when the economy is at rock bottom?

The cultural and commercial issues businesses face when the economy is in a trough are both negative – culturally, fear dominates and commercially, scarcity replaces the abundance we’ve all experienced over the last few years.

During this time we need to see both the positives and the negatives to create some calmness and balance, and move away from the fear. What should your business be investing in right now? Answer – anything that creates a foundation for growth in the next phase. Perhaps as a business you don’t have extra cash to invest – but what about spending the time to take a strategic look at your business, so that when the upturn arrives you’ll be better placed to take advantage of it and move ahead the competition?

Four Season For A Reason

This is a period of cleansing. It’s a time to get rid of all the crap in our businesses – the unproductive processes, businesses and people. It’s a bit like a detox. This time will provide a fresh foundation for new growth. During this phase we will all be able to look ahead for the thing that will drive growth in the next phase.

There are four seasons for a reason; winter brings about ‘death’ from one perspective and it brings about ‘new life’ from another perspective. Either way winter is needed as it clears the decks for the new phase of growth.

Stay well and stay focused; and don’t agree with the fear – ask yourself through this phase “what bulbs do I want to plant today to look at when spring comes?”

A Platform for succes

1. Positioning

Customers buy differently in
a boom period look for ways to

innovate your product.

2. Disribution Channels

Invest time in creating relationships with
referral partners this could open

up other channels of patients currently
not being sourced by your business.

3.Stay focused on the macro

In a downtime businesses get very micro
when instead they need to think macro.
• Do you run a functional business?

• What percentage of your resources are

invested in the following areas of your
business?

Add up how many staff you have doing
tasks in each of these areas and give each
colour a percentage.

Look for imbalances and make a plan to
shift them. In a downmarket you want
to ensure you have at least 15 per cent of
your time invested in black, 25 per cent in
red and 60 per cent in the blue.

4.Invest in your staff

It is easy to overlook staff when business
is not booming. It is well known that

staff are unlikely to change jobs in an
uncertain times, but as soon as the
economic times improve they will be
quick to move on if they have not felt
valued. If cash flow is down invest in
small things that send the right message
to staff.

Darren Shirlaw is the founder of Shirlaws, which was established in Australia in 1999, and now operates in the UK, USA, NZ and Spain.
Darren is responsible for developing the unique business model and much of its IP. He has spearheaded the global development of Shirlaws and is responsible for the strategic development of the organisation. Today he still continues to coach clients, particularly CEOs of many household named companies.