Specsavers may have hit the local market in a whirlwind with national television advertisements and a massive media campaign, but one outfit is taking the fight up to the global giant.
The Optical Superstore in Melbourne has recently been running the following advertisement aimed directly at the Specsavers potential customers. “Attention Specsavers Customers!
If you think the word ‘savers’ in the name Specsavers makes your spectacles cheaper than the Optical Superstore, think again. Two pairs of spectacles from Specsavers; these spectacles from the Optical Superstore to the same prescription, cost (AUS)$117 less. That’s right, two pairs from Specsavers and these two pairs from the Optical Superstore costing (AUS)$117 less. The Optical Superstore, buy better elsewhere? I don’t think so.”
This might well be a forerunner for a competitive run at the cut price market leader by other players in the spectacles business.