Transitions Optical is launching the year’s biggest promotion within the optical industry aimed at encouraging consumers about healthy sight and recognising eye care professionals for their ongoing support of benefits of Transitions lenses.
During June and July, all patients who purchase a pair of Transitions lenses could win $20,000 by sharing a photo and caption illustrating how healthy sight helps them realise their dreams and aspirations.
“It could be anything from conquering your fear by skydiving out of a plane, doing charity work in a developing country, or just spending time with loved ones. The point is that the enjoyment and satisfaction you feel is enhanced by having healthy sight,” Marketing Manager for Australia and New Zealand, Kate Mulcahy, said.
Eye care professionals also have a chance to win simply by discussing Transitions lenses with patients. By recommending Transitions lenses you could instantly win $150 with details in the Transitions Live Your Vision pack arriving at your practice this month.
According to Ms Mulcahy, as patients will be naturally inclined to consider the purchase of Transitions lenses, the promotion is also the perfect opportunity to increase the value of each sale.