Essilor has launched a new Crizal campaign with the theme based on the message: ‘Crizal, live life in the clear’. The new visual depicts a water skiing experience with and without Crizal lenses, introducing the features and benefits of the lenses.
The campaign kit includes new window materials, consumer brochures, a counter stand, direct mailers and a Crizal Guarantee Card. Growing the penetration of antireflection coated lenses is a main business driver for most practices and this new campaign can effectively support the patient sales process.
Talk to your Essilor Account Manager about the new Crizal campaign.