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Homemieditorialmivision Issue 47, Jun 2010

mivision Issue 47, Jun 2010

Welcome to the June issue.

June not only marks the halfway point of the year, but it’s also the official start of winter, the season of warm jackets, hot soups and doonas. When it comes to the world of optometry, ophthalmology and general eye care and wear, the hot issues continue unabated.

The Optometrists Association Australia (OAA) and the university-based schools of optometry have fought valiantly for optometrists to be granted therapeutic prescribing rights. Now that battle has been won in most Australian states… as final year optometry students, Ms Jingjing Huang and Ms Chloe Ko report in this issue of mivision.

Optometrist Jim Kokkininakis is an experienced optometrist and highly sought after international speaker, but he’s had to go back to school because the world of ocular therapeutics has changed so dramatically. Jim’s personal experience in returning to education is a must read.

In this issue, our business specialist John Lees imparts his wisdom and experience in the mibusiness section where he discusses how every optometric practice, large or small and every individual in a service role operates with a purpose. He breaks down that purpose into three parts to enhance your business.

In his popular and well-read column, Geoff Lawson takes a humorous look at optometry in the age of Facebook and coming to grips with the technological age and the burgeoning world of social networking media… and how it applies to optometry.

Yvonne Wu is a PhD candidate at the Brien Holden Vision Institute and School of Optometry and Vision Science, University of New South Wales (UNSW). Yvonne imparts her knowledge on the sight-threatening condition of microbial keratitis and how contact lens systems are essential, with studies showing that failure to maintain hygiene standards may result in contact lens related complications.

We also preview the latest campaign by the Eye Foundation, ‘julEYE’, which aims to focus community attention on getting an eye test in the month of July. The julEYE campaign is promoting public awareness of eye health and the dire need to have regular eye check-ups through a massive media and internet blitz. Eye health professionals around the country really need to get behind this important initiative.

As usual, we also bring you all the latest news and innovations in the world of eye care as well as the very latest in eye wear fashions and an interesting “Last Word” column on the pursuit of happiness.

Enjoy this issue.

Mark Cushway

Contents June 2010 mivision

News: All the latest news from the June issue

mistory: Ocular Therapeutics: the battle has been won in most Australian states…we look at the impact of this highly charged issue.

mistory: Back to School: things have drastically changed in the world of ocular therapeutics as illustrated by one highly experienced optometrist,Jim Kokkinakis, who has had to go “back to school”

mifeature: A Rural Solution: mivision speaks to Specsavers Managing Director Peter Larsen about their new ‘Regional Australia Program’.

mifeature: The Move to National Resignation: Laura Binnie writes on Australia’s new national health practitioner registration and accreditation scheme begins on 1 July, 2010.

mioptometry: Happenings and events from the optometry divisions in Australia and New Zealand.

micolumn: Regular columnist Geoff Lawson brings the latest of his personal views on the age of Facebook.

miophthalmology: A Forgotten Cause of Reduced Vision

mieyecare: Contact Lens Case Hygiene: Yvonne Wu writes on the contact lens cleaning systems and their importance for safe and successful lens wear.

mibusiness: The Power of the Silent Promise: John Lees on the latest to keep your business in good shape.

mibusiness: Put your Money to Work: Trevor Knowles with how to make your money work hard for you.

miproducts: all the latest products to keep you updated.

mifashion news: the latest fashion news with Laura Binnie.

mifashion: The Face in His Canvas: Laura Binnie writes on Allan Rasmussen and how he has always had an eye for spotting the right frame for a face.

mifashion: Flexible Eyewear: Laura Binne on amazing opticals that can bend and twist!

The Last Word: Happiness