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Saturday / July 13.
HomemifashionnewsBeware… Olsens Now Make Eyewear

Beware… Olsens Now Make Eyewear

Ashley Olsen and Mary-Kate Olsen’s fashion brand, ‘Elizabeth and James’ is producing its own eyewear line.

Under the Olsens’ creative direction, the Elizabeth and James sunglass line will debut to high-end global retailers with an initial collection comprised of two styles, plus a Limited Edition style. A more comprehensive sunglass range will roll out in next year.

The twins’ brand management company, Dualstar Entertainment Group, has entered an exclusive license agreement with Hong Kong based Absolute Black Design to manufacture and distribute the sun and optical frames.

Ashley Olsen said “we (i.e. she and Mary-Kate) are excited to elevate Elizabeth and James with the addition of eyewear.

“Absolute Black is at the forefront of the eyewear industry and an appropriate fit to translate our vision into an accessory approachable to a wider range of consumers while maintaining Elizabeth and James’ refined design sensibility.”

We have no idea what she means either…