August is the month that Transitions Optical returns with its ‘Transitions Secret Squinter’ promotion.
The Transitions Secret Squinter will visit one in every two practices across Australia and New Zealand from Monday 9 August to Saturday 18 September 2010. By simply mentioning squinting and Transitions lenses to the Transitions Secret Squinter, eye care professionals will instantly win a AUD$25 Coles Myer gift voucher. If the eye care professional is also wearing the Transitions badge supplied in the direct mail pack, they double their prize and will receive a AUD$50 gift voucher.
If the eye care professional doesn’t mention squinting and Transitions lenses during the visit, the Secret Squinter will leave a card advising the store has been visited but they still have the chance to win by being re-visited.
In addition to the Secret Squinter vouchers, there is also a total of AUD$25,000 up for grabs for ECPs from 25 x AUD$1,000 vouchers. Eye care practices who sell six or more pairs of Transitions lenses in one week will go into the draw to win one of their AUD$1,000 prize vouchers.
And if practices don’t achieve six sales of Transitions lenses in each week, they still have a chance to win a final AUD$1,000 bonus draw at the end of the six week promotion.