The winners of the 2010 Silmo d’Or were announced last night at a spectacular event held in Paris.
The Silmo d’Or Awards are regarded as the Oscars of the optical industry and recognised as a quality control mark for optical manufacturers. Created in 1994, the d’Or rewards the innovation, technology and creativity of our profession.
The winners of the Silmo d’Or were selected by a Grand Jury comprising of a Chair, 16 members (experts from each category, major international buyers and journalists) and Silmo’s President who selected the award winners among the nominees of each category.
There have been 158 Silmo d’Or presented before this year with an even split of 79 French winners and foreign winners.
The Silmo d’Or Awards are regarded as the Oscars of the optical industry and recognised as a quality control mark for optical manufacturers
There were fewer categories in this year’s Silmo d’Or awards, reduced from 18 to eight awards given to the following areas:
- Vision: lenses and contact lenses
- Opticians’ Workshop: equipment, eye test, instruments, etc …
- Store design and layout: software programmes, sales tools, store fixturesand display stands, etc.
- Optical Frame (best design and innovation) for men or women
- Sunglasses Frames for men or women
- Sport’s Eyewear: frames, lenses, etc.
- Children’s Eyewear: optical or sunglasses frames
- Low Vision & Optical Instrument
- A Silmo d’Or special ‘Sustainable Development’ award
And this year’s winners are….
Optical Frame Award
Rolf with the frame ‘Giulia’
Sunglasses Award
Wood Optic Diffusion with the frame ‘Boucheron Arabewuew BES’
Children’s Collections Award
Logo with the frame ‘Barbapapa’
Optique Palente (Les Formidables)
Vision Category Award
BBGR with the product ‘Anateo Mio’
Optician Workshop Award
Nidek with the product ‘ME 1200’
Sports Equipment Award
Julbo for the program ‘RX Trem’, and
Objectt Optik with the frame ‘Progear Eyeguard’
Low Vision/Optic Instrument Award
Swarovski Optik with the product ‘Jumelles el Swarovision’
Pos Equipment Award
Logo with the product ‘Tag Heuer’
There were two other special prizes awarded. The ‘Special Sustainable Development Prize’ went to CTS France and the ‘Special Jury Prize’ went to Jacques Durand Lunetier with the frame ‘VW02 – Veronika Wilgruber’.
Silmo is one of the world’s premier optical and eyewear fair and held in Paris every year. This year the fair is showcasing over 1,000 optical exhibitors from around the world and this year, the organisers expect over 32,000 visitors over the four days of the fair which runs from the 23 September until Sunday 26 September.
For more information go to www.silmoparis.com.
