A team of the action sports industry’s top minds have joined together to launch dizm, a new venture to design and distribute fashionforward sunglasses. The eyewear targets the needs of active, style conscious consumers with fresh colour and style at a range of price points.
“We’ve got a team featuring the best of the best – business minds, design minds, marketing minds,” said Jonas Lee, General Manager of the new company. The team includes Tom Akeley (former CEO and owner of Pro-Tec), Jonas Lee (former category manager for Vans Snow), Chris Moloney and Steve Chang (product development and industrial designers for Pro-Tec, Vans, K-Swiss, Sole Technologies and others) and sales and marketing expert Travis Nohe (Volcom, Sole Technologies, DC).
The team is rounded out by Linda Larson (operations and finance), and inhouse support staff. dizm owner Tom Akeley (former CEO and owner of Pro-Tec) was reported to say, “Early reaction from the marketplace has been nothing but positive. I’m the most excited I’ve been in years”. dizm is headquartered in Hermosa Beach, California. For details visit www.dizmeyewear.com.