CooperVision has launched CooperVisionfirst – a package of services aimed at increasing patient loyalty for independent optometrists, who face increasing competition from the internet and chain retailers.
The number of people buying contact lenses online has increased 2.5 times over the last three years, from 8% to 21%, and that number is expected to keep on growing.1 This represents a real threat for independent optometrists.
But CooperVision believes the CooperVisionfirst service package can help optometrists offer all the benefits of the internet , and more, to inspire loyalty in their patients and ensure their sustained profitability.
According to Wayne Reuben, General Manager of CooperVision Australia and New Zealand, “Our philosophy is to honour the optometrist’s relationship with their patients, while doing everything we can to help him or her keep those patients. We hope that if we help the optometrist to inspire loyalty in their patients, they’ll be inspired to be loyal to us.”
The CooperVisionfirst package comprises ten wide-ranging services, including Patient Express free home delivery and TailorMade® customised contact lenses. For more information, contact CooperVision Customer Service on FreeCall Australia: 1800 655 480 or New Zealand: 0800 60 60 60.
