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Monday / April 15.
HomeminewsCoopervision Independents First

Coopervision Independents First

CooperVision has launched CooperVisionfirst – a package of services aimed at increasing patient loyalty for independent optometrists, who face increasing competition from the Internet and chain retailers.

The number of people buying contact lenses online has increased 2.5 times over the last three years, from 8 per cent to 21 per cent, with that number expected to keep on growing. This represents a real threat for independent optometrists.

But CooperVision believes this service package can help optometrists offer all the benefits of the Internet and will inspire loyalty in their patients and ensure their sustained profitability.

According to Wayne Reuben, General Manager of CooperVision Australia and New Zealand, “Our philosophy is to honour the optometrist’s relationship with their patients, while doing everything we can to help him or her keep those patients. We hope that if we help the optometrist to inspire loyalty in their patients, they’ll be inspired to be loyal to us.”

Our philosophy is to honour the optometrist’s relationship with their patients, while doing everything we can to help him or her keep those patients. We hope that if we help the optometrist to inspire loyalty in their patients, they’ll be inspired to be loyal to us.

The CooperVisionfirst package comprises ten wide-ranging services, including Patient Express free home delivery and TailorMade customised contact lenses.

For information, contact CooperVision Customer Service on (AUS) 1800 655 480 or (NZ) 0800 60 60 60.