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HomemifashionnewsArmani Frames of Life

Armani Frames of Life

The Giorgio Armani eyewear collection is now the subject of a new travelling street initiative: Frames of Your Life.

The collection was created during November 2010, in Milan, Paris, London and Berlin when four young, cool photographers were commissioned to capture images of people on the streets.

The result is a digital photography book presenting Giorgio Armani eyewear as seen through the lenses of international bloggers and photographers – a showcase of the street looks they found the most stylish and representative of the Giorgio Armani aesthetic.

A selection of the shots is touring major cities of the world during 2011. You can view the collection on line at www.armani.com/framesofyourlife, where you can also vote for your favourite shot and share it on Facebook.

The result is a digital photography book presenting Giorgio Armani eyewear as seen through the lenses of international bloggers and photographers – a showcase of the street looks they found the most stylish and representative of the Giorgio Armani aesthetic.