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Thursday / February 22.
HomeminewsRe-vamped Mido a Success

Re-vamped Mido a Success

More than 42,000 visitors attended the 41st Mido – International Optics, Optometry and Ophthalmology Exhibition – held in Milan during March.

Organisers say the visitor numbers, which were 3 per cent up on 2010, indicate signs of a recovery and growing confidence in the industry.

Mido 2011 featured six exhibition pavilions packed with more than 1,100 exhibitors, among them the world’s largest companies, new small producers and, for the first time, prominent players from the modern trade sector.

Organisers reported that the revamped exhibition layout – divided into theme areas – was most successful.

Organisers reported that the revamped exhibition layout – divided into theme areas – was most successful

“The Mido Fashion District was extremely popular and turned out to be the real big news this year,” said Mr. Cirillo Marcolin, Executive Vice President of Mido

An exclusive space where the most glamorous eyewear companies showcased their finest brands and product ranges, Mr. Marcolin said “It was by all means the most popular area for companies and visitors. This goes to show how the leading names in the sector can work in synergy, despite any natural competition.”

As always the more creative visitors had a penchant for the Mido Design Lab, which hosts the most avant-garde companies in terms of testing. Other exhibition and educational areas such as the Health&Innovation Forum also had a wide appeal.

“The expectations were good and I am happy to say that the event lived up to these expectations. I hope that this result represents a turning point for the entire industry worldwide,” Mr. Marcolin said. “We have many other new ideas in store and are already working on next year.”