CooperVision has unveiled a creative new visual identity that features familiar subjects or scenes portrayed in brilliant watercolours. The new identity incorporates a unique look and feel that the company says will differentiate CooperVision from its competitors.
“The spectrum of vivid colours and fluid nature of the design perfectly express our perspective, that the world is a vibrant, ever-changing place in which no two people see things in the same way,” said Andrew Carthew, General Manager CooperVision Australia and New Zealand.
Mr. Carthew said this mirrors the approach that CooperVision takes to its business. “We appreciate that no two eyes, no two patients, and no two days are ever the same and that’s why we take a different approach to contact lenses in terms of how we develop and produce our lenses and how we partner with our customers. We listen to practitioners’ needs and work closely with them to find innovative ways to meet those needs”.
Research undertaken with optometrists showed that customers recognise CooperVision’s quality as a partner as well as its unmatched product range.1
We recognise the challenges that optometrists face in retaining patients and sustaining a profitable business, and we do everything we can to help.
“We recognise the challenges that optometrists face in retaining patients and sustaining a profitable business, and we do everything we can to help. CooperVision first, for example, is a package of initiatives we designed to help optometrists inspire loyalty in their patients while running an efficient and successful business. We’re delighted that our customers know we’re on their side,” said Mr. Carthew.
