Transitions Optical has launched the final phase of its Inside Out advertising campaign across Australia, and is providing practices with new point-of-sale materials to drive patients’ in-store.
Launched a few months ago across massive billboards, street furniture, shopping centre panels and radio airwaves, and brought to life in-store, the campaign has been praised by the industry for its sophistication and appeal.
“We’ve received immeasurable feedback from stores thanking us for creating eye-catching and stylish advertising that makes a visit to the optometrist top of mind,” said Transitions Optical Marketing Manager for Australia and New Zealand, Kate Mulcahy.
Inside Out follows the success of the playful campaign Live a Life Less Squinty and will be followed by a global re-invention of their advertising approach in 2012.
We’ve received immeasurable feedback from stores thanking us for creating eye-catching and stylish advertising that makes a visit to the optometrist top of mind
“Through our ever evolving advertising campaigns we’re working to drive patients into practices and introduce them to Transitions lenses to expand the category,” added Ms. Mulcahy.
For more information contact your Transitions Optical Territory Manager.
