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Saturday / July 2.
Homeminewsmivision Extends Support for Optometry Giving Sight

mivision Extends Support for Optometry Giving Sight

mivision has committed to supporting Optometry Giving Sight for its sixth consecutive year.

The co-founders of mivision decided early on in the life of the magazine that it was their moral, social and business responsibility to support the industry that it works within. Mark Cushway and Todd Tai were also committed to supporting people around the world in need of eye care.

“As a journal that communicates to the eye care professions and associated industries in Australia and New Zealand, we believe we have a corporate responsibility to help the principal charity of the profession – Optometry Giving Sight,” said Mark Cushway, the magazine’s Editor.

“Over the years we’ve seen the Optometry Giving Sight brand grow from strength to strength and have been really pleased to play an active part in helping that development.

You only need look at where mivision is today to see the benefits of making cause-related marketing a foundational principle of your business

“I remember the first time I saw Professor Brien Holden speak about Optometry Giving Sight. It was at the Southern Regional Congress (SRC) a number of years ago. He screened footage of a mother from East Timor who put on a pair of glasses for the first time. The tears flowed from her eyes as her smile grew wider. She walked around, jumped up and down, ran, skipped – she was so excited. It was going to be the first time she’d be able to see the detail in the faces of her five kids. That’s what it’s about.

“That sort of image stays with you. I’ve never forgotten the look on her face… If we can contribute to making a life like hers better, then we’re making an amazing difference.”

Optometry Giving Sight’s Communications Manager Jo Humphries said the publishers of mivision provide “enormous marketing support at no charge to… eye care causes”.

“In fact, in most cases, the publishers provide as much (if not more) support to a charitable cause each issue, than they do to full rate paying corporate partners.

“They understand the benefits of partnering with like-minded organisations who aim to make a difference to eye health of Indigenous Australia and third world countries.

“You only need look at where mivision is today to see the benefits of making cause-related marketing a foundational principle of your business,” she said.

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