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Saturday / July 2.
HomeminewsOP’s Returns to Roots

OP’s Returns to Roots

OP’s Optical Products has been appointed sales support agent for Charmant Group in Australia.

Until recently, OP’s distributed Charmant Group products in Australia, along with its own home branded products and other brands including Elle, Puma and Esprit.

“We’re slowly running out our house brand products and we ended our relationship with De Rigo some time ago,” said Paula Bain, OP’s Marketing Manager. “Moving forward, in Australia, we are just Charmant although we’ll still be known by our customers as OP’s Optical Products.”

Ms. Bain said that OP’s Optical Products and the Japanese Charmant Group have enjoyed a close relationship over the past 18 years.

Going back to Charmant will create stability for our market, by ensuring we can offer more efficient service and maintain a regular supply of stock…

She said the companies formed a joint venture more than 10 years ago and four years later, OP’s bought out the Charmant subsidiary that enabled OP’s to manufacture its own brand and represent others.

“Going back to Charmant will create stability for our market, by ensuring we can offer more efficient service and maintain a regular supply of stock,” Ms. Bain said.

OP’s Optical Products will continue to distribute its home brand products in New Zealand as well as Martin Well and Excel, Cazal, Verge and Legacie brands. The company will offer warranty support for discontinued products in Australia. Diane Quaife continues as Managing Director and staff structures remain unchanged.

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