Transitions Optical will launch the New Year with a new consumer campaign that will invite patients to experience a ‘Life Well Lit’ by showing that life is not just light or dark, but everything in between.
“This new campaign is based on the fact that the right light can make any image extraordinary. Our goal is to communicate this emotive truth, helping drive patients in-store for an eye examination,” Marketing Manager of Transitions Optical Australia and New Zealand, Kate Mulcahy says.
“And with our family of products – from everyday Transitions lenses, to the superior dark XTRActive and performance sunwear options – we offer eyewear solutions that can enhance the way Australians and New Zealanders see the world,” she says.
Practices are encouraged to order ‘Life Well Lit’ point of sale materials including window posters, countercards, patient mailers and brochures to bring the new campaign to life in their practices.
Life Well Lit’ follows the sophisticated and well-received Inside Out campaign, which was seen in two rounds of advertising across billboards and street furniture throughout 2011
‘Life Well Lit’ follows the sophisticated and well-received Inside Out campaign, which was seen in two rounds of advertising across billboards and street furniture throughout 2011.
For information, contact your Transitions Optical Territory Manager.
