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Sunday / June 26.
HomeminewsSpecsavers Wins Action

Specsavers Wins Action

Specsavers has won action in the Australian Federal Court against what it claims was “deceptive and misleading,” conduct by two retailers.[/vc_column_text][/vc_column]

Specsavers asked the Federal Court in March to stop discount online retailer Buyinvite from advertising “80 per cent off Alex Perry Glasses”.

Justice Lindsay Foster declared Buyinvite had engaged in misleading or deceptive contact by advertising the discounts off the Alex Perry brand. Specsavers has exclusive rights to the brand in Australia.

He ordered Buyinvite to stop any advertising of Alex Perry glasses, and “take all necessary steps to prevent any Google Adword advertisements being displayed in response to searches containing the words ‘Alex Perry’, or ‘Perry’ in conjunction with the words ‘glasses’ or ‘frames’”.

In February, Specsavers successfully took Federal Court action, asking the Court to restrain Coastal Contacts, which trades in Australia as Clearly Contacts

In February, Specsavers successfully took Federal Court action, asking the Court to restrain Coastal Contacts, which trades in Australia as Clearly Contacts, from making what it alleged were “misleading and deceptive” claims on its website and Google advertising.

Justice Peter Jacobson heard that Coastal Contacts had nominated and paid for the use of the word “contacts”, but not excluded the word “Specsavers” from the search terms.

“Thus when a consumer enters the word “contacts” in a Google search…. The search throws up the Coastal Contacts sponsored link. Significantly, (until recently) this occurred if the consumer entered the words “contacts” and “Specsavers” in the Google search,” Justice Jacobson said in his judgment.

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