Italian eyewear company Gruppo Marcolin and French fashion house Balenciaga have signed an exclusive licensing contract for the production and worldwide distribution of sunglasses and spectacles with the Balenciaga brand name.
The Balenciaga line will be positioned in the luxury sector, with models that blend the brand’s stylistic characteristics with practical functionality.
“Marcolin’s solid expertise in design joins with the innovative vision and constant research of Balenciaga,” the eyewear group said in a press release announcing the deal, which was signed on 7 May 2012.
The companies signed a five-year licensing contract that is renewable for an additional 10. Already they have commenced working on concepts for the new collection, which is scheduled to be launched in 2013. Distribution will span fine optical shops and department stores worldwide, in addition to Balenciaga points of sale.
“Balenciaga has a recognised appeal at an international level as being one of the most exclusive luxury labels, and with great satisfaction I have been able to verify that between us there is strong cultural affinity. We are both ready to face this new challenge with enormous determination,” said Gruppo Marcolin Style & Licensing Officer, Maurizio Marcolin.