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OP’s Optical Products has introduced optical retailers to new collections for Trussardi, Puma, Elle and Esprit at a series of launch events in Sydney, Melbourne, Adelaide, Perth and Brisbane.
The collections, which are designed and manufactured by Charmant Japan, were showcased by a team of sleek young models to a steady beat on a catwalk runway.
As Charmant’s exclusive distributor in Australia, OP’s Optical Products is the first in the world to release the collections.
Because we’re working so closely with Charmant, we’re releasing collections ahead of the northern hemisphere. That means we get access to the initial production runs rather than having availability influenced by reactions to frames in Europe
“Because we’re working so closely with Charmant, we’re releasing collections ahead of the northern hemisphere. That means we get access to the initial production runs rather than having availability influenced by reactions to frames in Europe,” said Diane Quaife, the Chief Executive of Op’s Optical Products.
She said the new collection from Trussardi is exciting to see. “It’s still retro but it has taken the Trussardi brand up another notch – its now more luxurious.”
Large rounded off lenses, and dark frames with flashes of colour dominated the collections although there were also brightly coloured frames and of course a hint of bling. The Trussardi acetate frames had a gorgeous richness about them along with clever details that made them stand out from the rest.
OP’s Optical Products took the opportunity to Framelink to guests. Ms. Quaife said the innovative ordering system product developed with Essilor aims to streamline the supply chain and in the process, save optical retailers time and money.
