Eye care professionals from around the world flocked to MIDO in March this year to see the very latest trends in sun and optical frames, to find out about state-of-the-art technologies and about the latest research and treatments for eye diseases.
Among the many stunning high fashion collections were the following stand-outs.
MIDO 2014
Mark your diary. The next MIDO is slated for 1-3 March 2014.
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Oliviero Contini: The Oliviero Contini women’s collection was strong on large, round shapes and thin profiles in metal and acetate, enhanced by glowing gemstones and pearls.
Rye&Lye: Wood and leather are the luxurious materials that embellish Rye&Lye’s stunning new frames, which are typically rich in detail.
X-IDE: X-IDE collections are hand-crafted in an Italian tradition from silicone, resin and nylon wire. The names of the styles were all taken from the world of cycling
Seraphin: Seraphin sunglasses are abundant with personality and sophistication thanks to vintage inspired designs and talented artistry.
One2One: New to the market was the high-tech men’s brand One2One with a striking range of mirrored sunglasses with red, blue and fuchsia hues combined with frames in matching or contrasting colours.
K-Actor: -Actor is all about clever combinations of materials, combining carbon fibre and titanium with an exclusive ‘rubbered’ TR90, acetate for colour.
Coco Song: Eye care professionals from around the world flocked to MIDO in March this year to see the very latest trends in sun and optical frames
La Matta: The new La Matta collection reflects the culture of Native American tribes with animal prints re-interpreted in unusual and unique hues, such as spotted blue or fuchsia stripes combined with decorations in metal and acetate.
