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Tuesday / May 21.
Homemifashionnews30 Years of Police

30 Years of Police

Is this the best sunglass TV Comercial ever made?

Police, the house brand of the De Rigo Group, has celebrated its 30th anniversary with Look Beyond, a great initiative that features both a celebration photo-book and a unique, refined Special Edition sunglass.

The aviator shape, an eyewear classic that marked the 1980s lifestyle, is successfully reinterpreted by Police with a new style in two colours, black and brown, specially gold plated and embellished with exclusive details such as leather inserts and the unmistakable winged logo on the temples.

An iconic Special Edition, well-worth collecting, the frame represents the ideal symbol of the brand’s 30-year success and perfectly embodies the boldness and strength of spirit that epitomises Police.With the Look Beyond project, Police also conveys its versatility and ability to look beyond, demonstrating its strong sensitivity to international issues. In fact, part of the Special Edition sales proceeds will be donated to the “Forgotten Crises” project of Doctors Without Borders.