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Wednesday / June 19.
HomeminewsEyeplus Changes Name

Eyeplus Changes Name

Eyeplus Buying Group will change its name and from 1 July 2013, will no longer use the term Eyeplus.[/vc_column_text][/vc_column]

The decision comes in response to a request from Michael Jacobs, CEO of Eyecare Plus, who asserted there was confusion in the marketplace caused by the similarity of the business names Eyecare Plus and Eyeplus.

The Melbourne based Eyeplus Buying Group provides members, who are independent optometry practices, with group discounting. There are no membership fees and members are not required to take on the buying group’s branding.

Eyeplus has yet to advise its new business or trading names.