The Optical Alliance has been formed to support independent practices by businesses including European Eyewear, CR Surfacing Laboratores, Optiqueline and Device Technologies. It offers business tools, incentives and an Academy Program.[/vc_column_text][/vc_column]
In its collateral the Optical Alliance states, “unlike our competitors, the Optical Alliance is structured directly to benefit its members and not third parties… there are no upfront costs, no joining fees and no ongoing fees associated with becoming a member…” To become a member, practices must spend a minimum AUD$5,000 per month with CR Surfacing Laboratories.