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Wednesday / August 17.
HomemifashionnewsBrand of the Year: Ted Baker

Brand of the Year: Ted Baker

Ted Baker has been awarded Brand of the Year at the 2013 UK Fashion and Textiles (UKFT) Awards. The brand, founded by Ray Kelvin, has been around for the past 25 years.

Ever humble and highly unusual, Ray Kelvin says he doesn’t enjoy the limelight and he named his brand Ted Baker because he thought as an eyewear designer, he would be a failure. His approach to work is a little different too. “I hug my colleagues every day. I hug the store staff, everyone. They’re all fantastic ambassadors for the brand.” Whatever it takes…Ted Baker is distributed in Australia and New Zealand by
Mondottica Australia.