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Wednesday / May 25.
HomeminewsBlink Rebrands

Blink Rebrands

Bupa will rebrand its 26 Blink Optical stores to Bupa Optical in an effort to fast track growth by making the eye care provider more recognisable to Bupa’s 3.5 million private health insurance members.

Bupa’s Director of Strategy and Business Development, Hisham El-Ansary said re-branding under one Bupa umbrella “will also enable us to better integrate a member’s optical requirements into the overall ‘health experience’ we deliver”.

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