SILMO 2013 will deliver a new focus on fashion trends at this year’s optical exhibition held in Paris from 26 to 29 September.
In Hall Six more than 100 French and international labels from the ready-to-wear, luxury, casual and contemporary segments will have a dedicated exhibition space measuring more than 1,000m2 which will be divided into three areas: The Catwalk, The Showroom and Style on View.
The Catwalk will showcase male and female fashion brands, with models in glasses heading down a 35-metre long catwalk.
The Showroom will demonstrate how fashion brands can construct an attention grabbing display by recreating the brand universe using a mannequin, accessories, brand image etc.
Style on View will provide an overview of the latest styles and trends via an audio-visual presentation in a dedicated area. According to the organisers, the audio-visual feature will “situate brands exhibiting at the show in an authentic fashion context”.
Also, in other Silmo news, be sure to stop in at the Colab eyewear stand to see the launch
of this popular label’s first optical collection.
For more information on Silmo 2013, go to: silmoparis.com
