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HomeminewsWorld Sight Day Challenge: People Power

World Sight Day Challenge: People Power

Optometry Giving Sight has launched a fresh look and feel for the 2013 World Sight Day Challenge to be held during the month of October.

Based on the concept of ‘people power’, the organisation hopes its colourful new campaign logo and materials will encourage fundraisers to get behind what has become the largest annual global fundraising campaign to address avoidable blindness caused by uncorrected refractive error.

This year Optometry Giving Sight will feature new ‘people power’ wristbands that patients, employees and students can purchase when making a donation and participating in fundraising activities.

“Our hope is that everyone in our profession will be wearing our wristband on World Sight Day,” said Clive Miller CEO, at Optometry Giving Sight.

Our hope is that everyone in our profession will be wearing our wristband on World Sight Day…

“Preventable blindness is a solvable problem – and the World Sight Day Challenge is a great way for everyone to make a meaningful contribution and help to provide eye and vision care for all people,” he added.

Optometry Giving Sight has used past donations to fund 67 projects in 38 countries. These include El Salvador, where last year the organisation worked with local partner Fudem to screen 64,000 school children in extremely poor communities.

Primary schoolgirl Carla (pictured) was screened at the Centro Escolar Las Brisas school, in a very poor community in the Soyapango region. With an eye examination and a pair of glasses, Carla’s vision was restored, renewing her potential for a quality education and a life full of opportunity.

Easy to Participate

Optometry Giving Sight has urged all members of the optical community, and anyone who values good vision, to take part in the World Sight Day Challenge during October.

To make an annual donation, pledge a monthly donation, or register your intention to fundraise, visit givingsight.org or call (AUS) 1300 881 073.