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Monday / April 15.
HomeminewsAustralian Bowlers Urged to Have Eyes Examined

Australian Bowlers Urged to Have Eyes Examined

Australian bowlers have been urged to head to their optometrist for an eye test and macular examination.

In an Australian first, the Macular Disease Foundation Australia, supported by Bayer, launched its ‘Keep your Eye on the Ball’ campaign at two of the country’s leading bowling clubs in Victoria – Yarraville Footscray Bowling Club and Glen Eira McKinnon Bowls Club. Both clubs received a dramatic makeover with a giant eye painted on the greens. The clubs’ bowlers received a friendly but informative lesson on the importance of eye health.

The Foundation’s campaign focused on the importance of early detection and intervention for age-related macular degeneration, which causes progressive (and sometimes rapid) central vision loss and affects one in seven Australians over 50.1,2

Speaking of the campaign, Neil Dalrymple, Bowls Australia CEO, said “By getting behind this campaign and dedicating two of our biggest bowling clubs to raise awareness of the importance of early detection for better eye health, we hope to ensure older Australians can keep their eye on the ball for many years to come.”

Chief Executive Officer of the Macular Disease Foundation Australia Julie Heraghty, said: “Every day our mission is to raise awareness of macular degeneration because you can have the very early signs without even knowing. An eye test and macula check are essential, along with knowing the symptoms and the regular use at home of the Amsler grid to test for any sudden changes in vision.”

The Foundation’s campaign focused on the importance of early detection and intervention for age-related macular degeneration…

The campaign, which was supported by Bayer, was rolled out to celebrate World Sight Day on 10 October. Amsler Grids and information kits on macular degeneration are available from the Foundation. Phone (AUS) 1800 111 709.

References:
1. Deloitte Access Economics and the Macular Degeneration Foundation. Eyes on the future: A clear outlook on Age-related Macular Degeneration, 2011
2. Macular Disease Foundation Australia. What is macular degeneration? Available online at: http://www.mdfoundation.com.au/page122150.aspx. Last accessed 12.09.2013