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Thursday / August 18.
HomemifashionnewsAM Eyewear Launches Optical Collection

AM Eyewear Launches Optical Collection

Having perfected its skills in the fashion industry over the past 10 years, the team at Australia’s AM Eyewear has launched a debut optical collection… and it’s striking.

AM Eyewear sunglasses – worn by celebrities around the world including Lady Gaga, Beyonce, Gwen Stefani, Rihanna, Sienna Miller and Jay Z – have developed a cult following.

So why the move into optical?

“Our customers have driven our move,” says AM Eyewear founder and designer Simon Ponnusmay. “We had so many requests from our customers who have been wearing our sunglasses frames without the lenses so they could fit them with optical lenses.”

AM Eyewear sunglasses – worn by celebrities around the world including Lady Gaga, Beyonce, Gwen Stefani, Rihanna, Sienna Miller and Jay Z – have developed a cult following…

The collection features 13 unique shapes in a variety of Italian acetates and metals. The overall look of this first optical collection is subtle and refined.

AM Eyewear is not so well known in Australia, but the brand is huge overseas. In Europe, which has fast become one of the company’s biggest markets, orders for the optical collection are already strong following the launch at Silmo this year.

For information contact AM Eyewear on (AUS) 02 9357 4550