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Wednesday / August 17.
HomeminewsTransitions takes its Show on the Road

Transitions takes its Show on the Road

An international team from Transitions Optical has travelled extensively throughout Australia and New Zealand to deliver educational and informative presentations about the chemistry and technology of Transitions Signature VII, which will be available from 7 January 2014.

Business Director for Transitions Optical Australia and New Zealand, Eric Breda, and the local marketing and sales team visited each capital city in Australia as well as Auckland, New Zealand to provide eyecare professionals with technical and wearer testing insights.

The company’s director of new product project management, Derek Hoare, travelled from Ireland, and Kevin Fletcher, Transition’s customer technical services manager, Asia Pacific, travelled from Thailand, to present the chemistry behind the new product and show how new testing methodologies used by Transitions are helping create highly responsive adaptive lenses.

Transitions Optical Business Director for Australia and New Zealand, Eric Breda, said the small informative events presented by people who have been involved in the product development, were highly successful.

“We feel that making the time to meet with eye care professionals face to face has been a great opportunity to pass on valuable knowledge they can take back to their practice,” said Mr Breda.

Transitions Signature VII launch packages were delivered this month. Visit www.transitionssignature.com for more information.


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