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HomemifashionnewsMIDO 2014: The heart of global fashion

MIDO 2014: The heart of global fashion

Where better to celebrate the latest styles in eyewear than at Mido in Milan, the heart of the world’s fashion industry.

One of the enduring strengths of Mido is that each pavilion is dedicated to a specific sector. Mido Fashion District hosts the world’s top global players in eyewear; Mido Design Lab is a magnet for visitors drawn to the avant-garde design – only companies that produce highly technological, creative and innovative eyewear are allowed to exhibit here.

Technology is the headliner at Mido Tech, home to machinery, raw materials and components, while the Asian Pavilion exclusively showcases Asian manufacturers, with group participation by the leading Asian producers. Pavilion 22 is reserved for the most prominent Italian and foreign companies to highlight the full range of innovations in ophthalmic lenses.

Mido runs from 1-3 March 2014. For information, visit www.mido.it