In the lead up to FIFA World Cup 2014, the Italian lifestyle brand Police has appointed Brazil’s football sensation Neymar, as its global ambassador. Neymar has been rated by SportsPro as the most marketable athlete in the world for the past two years and ranked by The Guardian as the sixth best footballer in the world.
Neymar follows in the footsteps of past Police ambassadors including Bruce Willis, George Clooney, David Beckham and Antonio Banderas.
Shot by world renowned photographer, Rankin, the new Police campaign will showcase Neymar modelling Police’s latest eyewear collection.
Speaking of the appointment of Neymar, President of the eyewear company De Rigo Vision Spa, Ennio De Rigo said, “We are very proud about this new and exciting collaboration with Neymar. As a young, passionate and talented star in his field he embodies the Police DNA like no other with his maverick style”.