Leeza Williams, who was the first general manager for ProVision, has returned from New Zealand to Melbourne to work as an independent marketing consultant offering her services to Victorian optometrists.
For the past 15 years Leeza has worked in optometric marketing in New Zealand, most recently as Marketing and Development Manager with Paterson Burn Optometrists, New Zealand’s largest independent group practice. Leeza undertook all the marketing, promotion and rebranding of the group including upgrading the image of all eight of its branches.
Ms. Williams said she is looking forward to once again working in a much larger market. “I know from my experience that there are many optometrists who do not want to carry the in-house costs of marketing services but are never-the-less keen to promote and develop their businesses,” she said.