Optometry Giving Sight (OGS) has launched a practice based donation program to raise funds in support of sustainable vision care programs in the developing world and Indigenous Australia.
The not-for-profit is asking optometry practices to identify a particular product or service and then make a set donation every time that product or service is sold. For example a practice may agree to donate $2 to $5 for every pair of glasses, frames or contact lenses sold or for every consultation/eye exam performed.
Additionally, OGS has suggested that customers could be invited to make a donation for complimentary services, such as frame adjustments or screw replacements.
Posters, counter cards, leaflets and (on request) a donation box are all available to practices that participate in Seeing Eye to Eye. A press release template is also available for contact with local newspapers and articles can be provided for inclusion in practice newsletters, websites or recall notices.
Established in 2003, Optometry Giving Sight is a joint initiative of the International Agency for the Prevention of Blindness, the Brien Holden Vision Institute and the World Optometry Foundation. OGS funds programs that enable on-going vision care services in countries with little or no access to them by providing services, infrastructure development and training of local human resources. Email australia@givingsight.org
