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HomeminewsBono and Revo join BHVI to Fight Vision Impairment

Bono and Revo join BHVI to Fight Vision Impairment

Eyewear brand Revo, U2 lead singer Bono and the Brien Holden Vision Institute have announced a partnership to help prevent vision impairment and blindness in more than five million people by 2020.

The initiative, entitled “Buy Vision, Give Sight,” will drive $10 million to the fight to improve access to eye screening, prescription glasses and eye health care in under-resourced communities around the world.

When a consumer purchases a new pair of Revo sunglasses, $10 from the sale of every pair, up to a total of $10 million, will be donated by Revo to the Brien Holden Vision Institute to help pay for basic eye care services, such as eye tests and prescription glasses, and build stronger eye care services in target communities for the longer term by training local people to provide eye care and detect eye diseases in their communities.

The majority of Revo’s contribution to Brien Holden will support their “Our Children’s Vision” campaign whose aim is to prevent impaired vision and preventable blindness in more than 50 million children by 2020. A portion of the “Buy Vision, Give Sight” funds will also be used for eye health medical research.

Bono will appear in Revo advertisements and campaign materials supporting the initiative and during U2’s Innocence + Experience World Tour…

Bono, who has a long track record in global health, particularly as an activist in the fight against HIV/AIDS, was diagnosed with glaucoma 20 years ago and is determined to find a way to increase access to frontline eye health services for others.

Bono will appear in Revo advertisements and campaign materials supporting the initiative and during U2’s Innocence + Experience World Tour, will exclusively wear Revo sunglasses. Additionally, Bono has designed a capsule collection of sunglasses for the brand comprised of five styles, fitted with Revo’s Light Management System technology, which will be available at Revo, Sunglass Hut stores, and other fine specialty, optical and sporting goods stores around the world. As with all Revo sunglasses, $10 dollars from each pair of the Bono for Revo collection will go to the “Buy Vision, Give Sight” initiative.

Bono has donated his time and efforts to this partnership with Revo so that all funds can be directed to the “Buy Vision, Give Sight” campaign.

“The ‘Buy Vision, Give Sight’ campaign is a very personal one for me,” said Bono.
“Thanks to good medical care my eyes are okay, but tens of millions of people around the world with sight problems don’t have access to glasses, or even a basic eye test. Poor eyesight may not be life-threatening, but it dramatically affects your life and your livelihood if you aren’t able to fix it. When we met with experts, they said the number one problem is untreated poor vision, which prevents a child from learning in school, or an adult from performing their job. Sight is a human right and the ‘Buy Vision, Give Sight’ initiative will help ensure millions of people have access to the eye exams and glasses they need to see.”

Bono added: “With Brien Holden, we found a partner doing remarkable work, hand-in-hand with local communities. It’s mind-expanding what they are achieving; we’re very excited to work in partnership with them and Revo.”

Kovin Naidoo, Global Director of Programs, Brien Holden Vision Institute said to partnership could make a lasting difference. “Eye tests and eye examinations are at the front line of eye care. But for millions of people without medical access, the simplest problems go untreated, children lose education opportunities and adults lose employment, often resulting in poverty. It’s unnecessary and avoidable,” said “Together, through the ‘Buy Vision, Give Sight.’ campaign, we can make a lasting imprint on eye care provision globally.”