Eyewear brand Revo, U2 lead singer Bono and Brien Holden Vision Institute (BHVI) have partnered to help prevent vision impairment and blindness in more than five million people by 2020. The initiative, entitled “Buy Vision, Give Sight,” aims to improve access to eye screening, prescription glasses and eye health care in underresourced communities around the world.
Ten dollars from the sale of every pair of Revo sunglasses, up to a total of $10 million, will be donated to BHVI to help pay for basic eye care services, such as eye tests and prescription glasses, and build stronger eye care services in target communities for the longer term by training local people to provide eye care and detect eye diseases in their communities. The majority of Revo’s contribution to BHVI will support their “Our Children’s Vision” campaign which aims to prevent impaired vision and preventable blindness in more than 50 million children by 2020. A portion of the funds will be used for eye health medical research.
Bono, who has a long track record in global health, was diagnosed with glaucoma 20 years ago and has donated his time and efforts so all funds can be directed to the campaign. He will appear in Revo advertisements and campaign materials supporting the initiative and during U2’s Innocence + Experience World Tour, will exclusively wear Revo sunglasses. Additionally, Bono has designed a capsule collection of sunglasses for the brand.
Bono said: “With Brien Holden, we found a partner doing remarkable work, hand-in-hand with local communities. It’s mind-expanding what they are achieving; we’re very excited to work in partnership with them and Revo.”