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Thursday / May 26.
HomeminewsZeal Under New Leadership

Zeal Under New Leadership

Ben Peters has been appointed to the position of global president at Zeal Optics. Mr. Peters joined the brand from Maui Jim, Zeal’s parent company, where he had a long history of sales.

“Zeal has a unique situation in the sunglass market; we have a great product to sell and also a fantastic parent company that has taught us the value of producing quality products and the best customer service,” said Mr. Peters.

Mr. Peters said he intends to create new ways of reaching consumers through online channels to continue to expand Zeal’s reach and provide a customer-focused experience throughout the current infrastructure.
“We have received numerous awards from both the International and U.S. markets for our lens technology. We have already accomplished so much and are so young. The future is very bright for Zeal,” said Mr. Peters.

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