Global cult eyewear label Sunday Somewhere has collaborated with the contemporary menswear brand, Insted We Smile (IWS) to produce two new unisex frames ‘Spike’ and ‘Kia’ under the fused brand name Sunday Somewhere x Insted We Smile.
Speaking of the collaboration, Sunday Somewhere’s Creative Director, Dave Allison said, “When it came to breathing life to his vision it was clear the impact had to be in the details.”
Each frame is characterised by the array of acetates paired back against reflective lenses, metal inlay and matte finishes, with both styles available in three different combinations.
The collaboration continues later in July with the launch of an exclusive apparel collection, which will feature board shorts, t-shirts and dress shirts, again embracing the personality and style of both brands.
Visit: sundaysomewhere.com
