Transitions Optical has launched a new advertising campaign ‘Live the Good Light’, with a focus on attracting and engaging a younger generation of single-vision wearers to the photochromic lens category.
To support the campaign, the company is giving eye care professionals opportunities to win a Mini Cooper Convertible as well as prizes for the winner’s practice owner that include a AU$2,000 Visa Gift Card and 10 Coles Group & Myer Gift Cards each to the value of $50.
Transitions Optical General Manager Asia-Pacific, Stuart Cannon, said the new campaign is designed to inspire a younger generation of glasses wearers.
“Our new advertising… (is) upbeat, stylish and forward-thinking. It demonstrates the combination of science and style behind Transitions lenses and communicates how the lenses provide seamless comfort and protection from UV rays and harmful blue light.
“We’re excited about this new direction to appeal to younger glasses wearers, and wanted to provide eye care professionals with the chance to also be inspired with some great incentives,” said Mr. Cannon.
The new-look campaign is being advertised through popular digital platforms which are highly visited and used by younger audiences, such as, Google, YouTube, News.com.au, Sydney Morning Herald, The Age, Ninemsn, Yahoo!7, Mamamia, and The Guardian.
An entry into the competition can be made for every order of Transitions everyday lenses (Signature, XTRActive, Vantage) before 31 August. Enter at www.transitions.com/win-a-mini
