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ODMA17 Looks to a Positive Future in Optics

The Optical Distributors and Manufacturers Association (ODMA) will celebrate all that’s good about the optics industry when it opens the doors to its 20th major trade show; ODMA17.

ODMA17, which will run from 7–9 July at the International Convention Centre in Darling Harbour, will feature more than 100 exhibitors, showcasing the latest optical and sun frames, technology, and equipment for the eyewear and eye care sector.

Dispensing Skills Challenged

Once again ODMA will invite eye care professionals to test their dispensing skills with challenges in focimetry and edging. The ACOD Focimetry challenge will see competitors sit at a table to neutralise (read) the powers of one complete pair of spectacles on a manual, telescopic focimeter. The challenger will be asked to record the powers and all relevant details as accurately as possible.

The Optimed Edging challenge involves using a glass cutter, shanking plier and hand edger to fit a lens to a metal frame in less than 30 minutes.

Entries to both challenges will be judged anonymously by industry members Steve Dara and James Gibbins.

ODMA17… will feature more than 100 exhibitors, showcasing the latest optical and sun frames, technology, and equipment for the eyewear and eye care sector

Education for Optometrists and Dispensers

ODMA17’s Vision Summit will feature international and Australian experts in their field presenting a world class education program. On Friday 7 July, Dr. Rolando Toyos (USA – Medical Director and Founder of Toyos Clinic) will be joined by prominent Australian ophthalmologists including Professor Peter McCluskey (Director of the Save Sight Institute at Sydney Eye Hospital and expert on inflammatory eye disease) and Professor Fiona Stapleton, whose research areas include the epidemiology of lens-related disease, ocular microbiology, bacterial resistance, contact lens care systems, and ocular defence mechanisms.

Additionally, presentations will be delivered by Associate Professor Chew Tec Kuan Paul from Singapore’s National University Hospital; Australia’s renowned medical retina specialist, Professor Paul Mitchell; Professor Stephanie Watson from Save Sight Institute, University of Sydney; and Clinical Associate Professor Gerald Liew from Sydney Medical School, University of Sydney.

The Vision Summit CPD program is worth 25.5 CPD points.

Frame Fashion Week

ODMA17 will coincide with the first ever Frame Fashion Week, which takes place in Sydney from 1 –10 July 2017, and involves both trade and the public. Frame Fashion Week will highlight the continually evolving relationship between fashion and eyewear. Additionally it will showcase the latest and most long-lasting trends in sunglasses and spectacles with events including:

Design Junction

High end international and Australian eyewear brands will present their design capabilities and the very latest in optical fashion and innovation within the premier brands area of ODMA17. Fusing fashion and functionality, leading optical distributors displaying their premium brands will include; Jono Hennessy Group, Healy Optical, General Optical, Mondottica, Pelure, Nine Eyewear, Face Optics, Seen2see and Frost Eyewear Distribution.

Feature Parade

A runway event for the public will take place through Martin Place on Tuesday, 4 July (first show at 12noon, second show at 1:30pm), featuring styles of the new season collections from top eyewear brands including Nicola Finetti, Wayne Cooper, Von Arkel, Bolon, Vuarnet, Wunderkind and Jinnnn.

Trend Presentation by Next Inspirations

ODMA17 will offer masterclasses led by Elaine Grisdale, Association of British Dispensing Opticians, Steve Daras, Tafe NSW (OTEN) and optometrist Dr. Leigh Plowman. Topics will cover a broad range of areas including dispensing, online marketing, practice building, and the scope of practice into the future. This event is for trade and members of the public.

Live Window Dressing

Carol Bagari, from Carol B – Revamp Revolution, will demonstrate how she creates her eye-catching window displays, from an empty space to the finished design. The live window dressings, for trade only, will be held twice daily on the ODMA17 show floor.

Medicine and Fashion in Eyewear

A webinar on Thursday 6 July at 4pm will provide industry and members of the public with the opportunity to hear the UK’s Dr. Jonathan Ventura and Jerusalem’s Galit Shvo discuss the historic journey eyeglasses have made through the ages and the impact designers have had on this material evolution. With room for only 100 participants, registration is essential.

ODMA runs from 7–9 July 2017 at the International Convention and Exhibition Centre, Darling Harbour Sydney. Register at www.odma2017.com.au


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