Taking place in Sydney from July 1–10 2017, Frame Fashion Week highlights the continually evolving relationship between fashion and eyewear, showcasing both the latest and most long-lasting trends in sunglasses and specs in a first of its kind trade event.
Frame Fashion Week is comprised of various, not-to-be-missed experiences including:
FEATURE RUNWAY SHOW
An exclusive runway show for flashing the fanciest frames on the market, the Frame Fashion Week Feature Parade will make its way through Martin Place on Tuesday, 4 July at 12 noon and 1.30pm featuring styles of the new season collections from top eyewear brands including Nicola Finetti, Wayne Cooper, Von Arkel, Bolon, Vuarnet, Bolon, Coco Song, Neubau Eyewear, Silhoette, Wunderkind and Jinnnn.
Its free to attend. Just turn up!
Frame Fashion Week highlights the continually evolving relationship between fashion and eyewear
TREND PRESENTATION BY NEXT INSPIRATIONS
A key feature of Frame Fashion Week, Next Inspirations is a collaboration of knowledge and experience from industry professionals who have represented numerous companies from design, technology, events and fashion and lifestyle businesses over the past 30 years. John Eussen (Eussen Lifestyle) and Sharon Rae (trend agent and Pantone Colour consultant) will present key colour statements and trends for SS17/18.
THROUGH THE LOOKING GLASS: MEDICINE AND FASHION IN EYEWEAR
In a unique webinar experience, Dr Jonathan Ventura (Helen Hamlyn Centre for Design, Royal College of Art; Department of Inclusive Design, Hadassah Academic College Jerusalem and the Design Graduate Program, Shenkar College of Engineering and Design, Ramat Gan ) and Galit Shvo (Department of Inclusive Design, Hadassah Academic College Jerusalem and the Design Graduate Program, Bezalel Academy of Art and Design) will discuss the historic journey eyeglasses have made through the ages and the impact designers had on this material evolution.
With room for only 100 participants. Click here to Register
FRAMING THE MIDFACE: CONCEPTS OF FACIAL BEAUTY
On 4 July at 5:30pm at Macleay Optics (107 Macleay Street, Potts Point, 2011), renowned aesthetic surgeon, Dr Niro Sivathasan, BSc (Hons), MB, BS (Lond), DRCOG, GradDipAesthMed (UK), PGCert BA, MRCS (Eng), AFACP, FCPCA will lead an in-depth discussion examining concepts of aging and beauty and why interventions aimed at addressing the midface, which is where spectacles also sit, provide the best ‘bang per buck’ non-surgical cosmetic procedures.
Registration is free. To attend email email@example.com
DESIGN JUNCTION (TRADE ONLY)
Design Junction will showcase a significant range of high end international and Australian eyewear brands with exhibitors presenting their design capabilities and the very latest in optical fashion and innovation within the premier brands area of ODMA17. Fusing together fashion and functionality, leading optical distributors Jono Hennessy Group, Healy Optical, General Optical, Mondoticca, Pelure, Nine Eyewear, Face Optics, Seen2see and Frost Eyewear Distribution will display their premium brands on the show floor as part of Design Junction.
Design Junction, at ODMA2017, 7-9 July 2017, International Convention Centre Sydney.
For more information details on all the events in Frame Fashion Week, visit www.framefashionweek.com.au