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Tuesday / June 25.
Homeminewsic! berlin to Focus on Growth

ic! berlin to Focus on Growth

Ralph Anderl, founder of ic! berlin, has sold the majority of his shares in the company to Premium Equity Partners.

According to the German eyewear brand, Premium will enable organisational growth through the development of new international markets and expansion in, and acquisition of new target groups.

Additionally, ic! berlin will continue to focus on design and innovation, capitalising, on the potentials of digitisation and individualisation.

Speaking of the acquisition, Ralph Anderl said, “With Premium I was able to successfully initiate the succession for my company. Together we will continue along ic! berlin’s unapologetic path. I am happy that we were able to inspire our new co-owners with our plans for the future. As a worldwide sheet-metal glasses salesman I will always be closely connected to the company.”

ic! berlin will remain “Made in Germany, handmade in Berlin”.