Calvin Klein eyewear has had a major refresh under the creative direction of Raf Simons, the Chief Creative Officer of Calvin Klein.
Eyewear for the brand will now be marketed under the Calvin Klein 205W39NYC, Calvin Klein and Calvin Klein Jeans brand names. Calvin Klein 205W39NYC is named after company’s global headquarters location at 205W 39 Street in New York City.
Along with new branding, new eyewear lines and a refreshed approach to design, significant investment has been made in branded fixtures, merchandising and sales training.
Calvin Klein 205W39NYC
For the first time, optical eyewear has been released under the new luxury Calvin Klein 205W39NYC brand. Designed to complement Simons’ new, ready-to-wear and accessories collections, this is a highly curated line featuring architectural silhouettes and celebrating elements of the brand’s rich history and future vision.
The new Calvin Klein 205W39NYC line is made in Italy and Japan and sold globally in select high-end department stores and luxury boutiques
The new styles are rendered in high quality titanium and striated acetate combined with delicate materials, including leather, brushed metal and details such as a new signature ‘fly-away’ bridge, as well as vividly striped and colour-blocked surfaces.
The new Calvin Klein 205W39NYC line is made in Italy and Japan and sold globally in select high-end department stores and luxury boutiques, such as Barney’s, Neiman Marcus, Dover Street Market, Jeffrey, Harvey Nichols, Lane Crawford and Isetan, as well as in premium sun and optical retailers around the world. It is also available in the Calvin Klein global flagship store on Madison Avenue in New York City, and online at calvinklein.com.
Calvin Klein Sun and Optical
The new Calvin Klein sun and optical eyewear lines, in fashion-forward colours are executed from lightweight, innovative materials such as carved crystal acetate and titanium. Statement ‘windowed’ bridges, and unique branding and hardware details feature in this line that is being sold globally in better department stores, including Bloomingdale’s, Nordstrom and Lord & Taylor, as well as through sun and optical retailers, Calvin Klein stores around the world, and online at calvinklein.com.
Calvin Klein Jeans
The latest men’s and women’s Calvin Klein Jeans eyewear includes new sun and optical styles in bold colours incorporating design details and patterns that are authentic to the iconic denim brand and an assertive mix of materials with flash and hologram lenses. Calvin Klein Jeans eyewear styles are sold globally in selected optical accounts as well as in Calvin Klein stores around the world, and online at calvinklein.com.
All Calvin Klein 205W39NYC, Calvin Klein and Calvin Klein Jeans eyewear is produced under license by Marchon Eyewear, Inc.
