Marchon Eyewear and Victoria Beckham Ltd have entered into an exclusive, long-term global licensing agreement for sun and optical eyewear.
The collections will be developed in Italy and will take cues from the Victoria Beckham brand’s distinctively modern ready-to-wear and accessory offerings. They will be rolled out globally in 2019.
The collections will be developed in Italy and will take cues from the Victoria Beckham brand’s distinctively modern ready-to-wear and accessory offerings
Paolo Riva, CEO of Victoria Beckham Ltd. said, “This new partnership with Marchon comes at an exciting time for the business, as we work towards reaching our global potential and expanding the brand following a series of strategic partnerships and appointments since our new shareholders NEO Investment Partners joined the business at the end of last year. Eyewear is synonymous with our founder and this license will allow us to scale our presence in the eyewear retail market and capitalise on Marchon’s technical innovation, expertise in product development and global distribution network, while continuing to offer our customers a product that they can feel empowered in, and excited by. Marchon is an industry leader working with such dynamic, iconic brands, so we are delighted to announce this partnership with them.”
Nicola Zotta, President and CEO of Marchon Eyewear said, “Victoria Beckham has done a remarkable job of building a true luxury brand with a confident identity and authentic point of view, and our organisation is immensely proud to be collaborating with Victoria and her team. We believe that the Victoria Beckham brand is on the rise and quickly becoming one of the most influential in the industry. We are committed to the success of this partnership and look forward to producing eyewear that characterises the brand’s trend-forward designs and contributes to the brand’s continued global growth.”
The new line is planned to be sold globally in select department stores, specialty stores, and premium sun and optical retailers, as well as in Victoria Beckham retail locations and online at victoriabeckham.com.